2008年10月28日 星期二

創意電視廣告系列-IKEA-It's not a mistake

IKEA的廣告一向充滿創意,他們會針對不同時期的訴求作出不同的廣告,像是這支IKEA下殺5折廣告”It’s not a mistake”,內容超逗趣~

一開始,一位太太拿了單據,看了一眼之後馬上花容失色,然後狂奔出賣場,而且對著她先生大叫 ”發動車子!!發動車子!!”觀眾可能想說怎麼了!?什麼事情那麼急著走?結果原來是IKEA下殺5折啊~這種好機會怎麼能錯過呢!而且這支廣告只花了短短的30秒,就清楚的傳達了他的訴求,簡單有力。


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